Simms Fishing Products has hired Patterson Leeth of Minnesota to fill the Community Leader-Lake role.
“Having spent the majority of my career working in the greater bass fishing community, I’m looking forward to starting a new chapter within the industry I love,” said Leeth. “For years, I’ve watched the momentum of the Simms brand continuously build. As a lifelong angler, I’m stoked to join the family and I’m excited for the opportunity to be a part of Simms’ future growth.”
Leeth joins Simms after a three year stint serving as Vice President of Marketing for Fishing League Worldwide (FLW), the world’s largest tournament fishing organization. During this time, Leeth led strategic planning and budget management for the company, overseeing a 15 person marketing team.
In the newly created Community Leader – Lake position, Leeth, a graduate of Saint Olaf College will lead all efforts on Lake marketing initiatives, including developing relationships with Simms pros, advising on events and event activations, counseling distribution and product strategies, and building relationships with key influencers and industry partners. The relationships within the bass community Leeth brings to the table will be essential to driving Simms awareness within the community. Leeth’s official start date with Simms is September 11, 2017.
“Having a passionate angler as connected and knowledgeable as Patterson join the marketing team is going to have a huge impact on Simms’ footprint in all aspects of the lake fishing community,” says Simms Director of Product Marketing, Rich Hohne.
“The lake community has become increasingly important for Simms and we are thrilled to have a seasoned pro like Patterson take over the helm to steer our lake efforts in the right direction.”