Southwick Associates Expanding Services, Staff to Meet Growing Client Needs


southwick_logoFrom Southwick Associates:

Fernandina Beach, FL. – As businesses and agencies in the outdoor industry require increasingly sophisticated data to make more informed growth decisions, Southwick Associates is expanding its staff and services to meet this vital need. We are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo.

Patrick Hogan, who has an M.S. in Resource Economics from Colorado State University’s Department of Agricultural and Resource Economics, joins the team at the same time he enters the U.S. Army Reserves. His reserve training will be completed in early 2017 when he then joins Southwick Associates’ Florida office fulltime. He earned his B.A. in Environmental & Sustainability Studies from the University of Northern Colorado in 2013 and has experience working for Ducks Unlimited. An avid hunter and angler, we are excited to apply his knowledge to better serve our customers’ outdoor information needs.

Lorna Caputo brings more than 10 years of research experience as she joins Southwick Associates as an analyst and communications expert. She provides Southwick Associates with a wealth of marketing insights from across the outdoor industry where she has worked most recently as a market and consumer insights manager and analyst for the Outdoor Industry Association. Caputo has a B.S. in Marketing and Management from DePaul University and holds a Market Research Analyst Certificate from the University of Georgia. Her focus on consumer insights brings a new level of information and services to Southwick Associates’ clients, while her experience growing up in a Wisconsin hunting and fishing family brings interpretive skills.

“The outdoor industry is a dynamic, ever-changing environment. To successfully market to outdoor enthusiasts, companies and organizations must always ensuring they have the best information possible to base their decisions,” says Rob Southwick, president of Southwick Associates. “We welcome Patrick and Lorna to the Southwick team and are excited about how their experience will help us continue to broaden our services to our many clients.”

Representatives of Southwick Associates will be available to meet at the 2017 SHOT Show in Las Vegas Jan. 17-20. For information on Southwick Associates many services and reports, visit For inquiries or to schedule a meeting, email them at [email protected].

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets.  For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.  Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.


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