Croakies® Unveils “40 Years Committed to Life’s Everyday Adventures” Campaign in Celebration of Its 40th Anniversary


craokies_40From Croakies:

Croakies, the manufacturer of industry-leading outdoor retention products, is excited to announce the brand’s 40th Anniversary, which kicks off in 2017, by unveiling its “40 Years Committed to Life’s Everyday Adventures” brand campaign.

What began as a solution for securing your shades in the harshest conditions, designed by an innovative ski patroller working on Jackson Hole Mountain Resort, has exploded over the years into the industry-leading outdoor retention company that Croakies is today. With products ranging from guitar straps and belts, to dog collars and leashes, in addition to a robust eyewear retainer line, Croakies has built a legacy of delivering premium outdoor retention products designed for life’s everyday adventures.

Through a multi-channel ad campaign, dedicated consumer promotions, event activations, and organic content via its social platforms, Croakies’ “40 Years Committed to Life’s Everyday Adventures” campaign offers the brand the opportunity to celebrate its rich history and ever-growing consumer base, while introducing its most innovative product line to date. Coinciding with its dedicated marketing efforts, Croakies will also be unveiling a limited 40th Anniversary-inspired product collection, set to debut as part of its upcoming 2017 model line.

“The launching of this campaign gives Croakies a wonderful platform for storytelling and celebration,” explains Chris McCullough, Croakies VP of Marketing. “We’re extremely proud of our roots, of our founding in the mountains of the American West, and of the fact we’re still over 87% Made in the USA. That said, this year is a celebration of our brand and the people who’ve made it what it is today, and we plan to have a lot of fun with it as we look ahead to the next 40 years.”

Stay tuned as Croakies announces more details about its 40th Anniversary celebrations along with details on its upcoming kick-off party scheduled to take place during January’s Outdoor Retailer Winter Market (Croakies Booth: 24027) trade show.

To learn more about Croakies’ latest collection of outdoor retention products, and to stay up to date on upcoming events and promotions related to Croakies 40th Anniversary, please visit and follow Croakies on Instagram, Facebook, and Twitter using @croakies and the seasonal hashtag #croakies40th.

About Croakies:

Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in the mountains of the American West, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit or follow them on Instagram, Facebook, and Twitter using @croakies.


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