Umpqua promotes Dave Student to “Fly Specialist”

Umpqua has announced that Dave Student has taken over the Fly Specialist role. In his new role at Umpqua, Dave will be responsible for assuring the quality of Umpqua flies, sourcing fly-tying materials, and playing a key role in selecting the new fly patterns to be introduced into Umpqua’s vast offering of flies. He will also head up Umpqua’s Signature Fly Designer Royalty Program, the first program of its kind in the industry that recognizes, rewards and promotes fly designers for their creativity.

“Fifty years a fly tier and over 30 professionally has landed me in a dream position,” said Student. “Working at Umpqua means rubbing elbows with the “best of the best” both in fly design and world class production. I can’t wait to see what we can accomplish. I look forward to carrying on the fine Umpqua tradition of excellence. Dave’s 30 years as a commercial tyer prepare him very well for understanding our customers’ needs and developing new flies that will meet consumer demands. His dedication to unique patterns built to last, aligns perfectly with Umpqua’s history of innovation and quality. I believe Dave will continue Umpqua’s distinguished tradition of creating and introducing industry-changing flies as Umpqua has with famous tiers like A.K. Best, Sandy Moret, John Barr, Charlie Craven, Ken Morrish, etc., over our 44 year history.”

— Brent Bauer, Director of Product, Umpqua Feather Merchants