The AFFTA Dealer Summit Bozeman, Montana | October 16-19, 2016



There’s a full lineup of activities and sessions slated for the Dealer Summit next month. Here’s a look at the agenda:

October 15, 2016 — Saturday
The global premiere of premiere of Confluence Films‘ new feature, Providence, at 7:30PM at the Ellen Theatre. Attending retailers will also receive a ticket to the premiere and an exclusive pre-party held at Yellow Dog Flyfishing Adventure’s Bozeman office, complete with free beer and food. Email [email protected] to reserve your ticket.

October 16, 2016 — Sunday
7:00– 9:00PM: Welcome Reception and Prelude to Day 1: AFFTA’s Retail Market Survey Report – Rob Southwick (Southwick Associates)

DAY 1: October 17, 2016 – Monday
Daily Theme: “Planning for Success and Pivoting to Reality: Planning, Purchasing, Measuring, & Altering“

8:00 – 10:00AM: Open To Buy Planning Flies: Jeff Wagner

45 Minutes: Plan the Buy, Buy the Plan, Manage the Plan and Adjust to the Market
Flies – How to plan the buy, display, price, and sell for higher turns and profit
15 Minutes: Umpqua (Riley Cotter) – What is the process / cycle of business for the fly industry – reality of supply chain
Break (10 minutes)

30 – 40 Minute Dealer Panel: How to accelerate, from three specialty shops that have delivered results in increase sales and profits with flies
Break (10 minutes)
10:00 – 11:30AM Merchandising 101 – What to do once the product arrives
Esther du Croque – Roots of Canada, The North Face, Nike Canada, Nike USA, Merrell, REI, Lotus

Brian Hawkins –

45 Minutes: Merchandising Tips – How to Display Product for Increased Sales
12:00 Noon: Lunch

1:30 – 3:00PM: What to Measure. The Mann Group

45 Minutes: Sell Through and Data Analysis: Helping dealers learn how to pull sales from their system, how to analyze that data and how to use the results to better their business
Three Metrics: Gross Profit per FT Employee, Inventory Turn by Category, and Gross Margin
Break 10 minutes

30 Minute Dealer Panel: Three fly shops share methods of business analysis to increase profits and success
5:00 – 9:00PM: Dinner: Crawfish Boil Dinner at Simms, round-trip transportation provided from the Hilton Garden Inn

Day 2: October 18, 2016 – Tuesday
Daily Theme: The Consumer Journey and the Path to Purchase

8:30 – 9:30AM: The Future of Shopping: Strategies for Digital Success

Speaker: Tom Flierl, VP Marketing & Business Strategy, Hanson Dodge Creative

Consumers are increasingly researching and purchasing products through various channels and platforms. Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. In this next evolution of Hanson Dodge Creative’s popular Outdoor University seminar, Tom Flierl will provide insights on how brands and retailers can inspire consumers and grow together in a multi-touch, omni channel world.

Break (10 minutes)

9:45 – 10:30AM: Like any retailer, you’re a part of the online community. You have a Facebook page, you’re on Twitter, maybe you even have an e-commerce site, but something is missing – the path from online shopping to offline buying. Locally’s ecosystem shows online shoppers what’s in stock near them. By providing your real-time product selection to consumers throughout the Locally ecosystem, your products are discovered online, enabling you to get online shoppers through your door, make a sale, and turn them into a loyal customer for life.

10:30 – 12 Noon: Dealer Round Table Discussion Topics

How to collaborate with Big Box
Partnering with your major Brands
How to partner with local businesses and the community
How to leverage Social Media: Instagram, FB, Snapchat
How to build the Industry: Fly Shop Day (Record Shop Day)
Lunch: Continued Round Table Discussions

1:15 – 2:15: Presentations from Dealer Round Tables

10 Minutes per Subject
Break (10 minutes)

2:30 – 3:30: Reaching Women – Young Mothers & Families: Build Your Outdoor Brand’s Growth Strategy – Spawn Ideas with Codie Costello and Karen King

Event Planning: The Basics of Creating Compelling Events that Generate New Customers and Sales.

We will start with events for the Woman Angler and shift to other annual events that you can leverage.

Dealer Panel: Five Retailers Describe Specific Events that have generated significant traffic and sales while gaining free press and notoriety in their local community.

6:00PM: Cocktail Reception and Pig Roast at the Hilton Garden Inn

Day 3: October 19, 2016 – Wednesday
Daily Theme: Market Intelligence

8:30 – 10:00 AM: What are the attributes of a Fly Shop Employee?

The Mann Group will share the attributes from 50 account profiles in fly fishing

What are the similarities to Bike, Run, & Outdoor Specialty shops
How does this affect your customer service, sales, and bottom line
Break (10 minutes)

10:00 – 11:30AM: Scheduling & Running a Successful Guiding and Outfitting Business. Outfitter Pro.

Dealer Panel: Learn from 3 of the country’s most successful guiding operations and how they have integrated their guides into incredible resources for business development.

Tricks of the Trade
Where and How to make money in guiding
What is the Guide’s Role with your shop
What Training should you require of a guide to represent your brand and the industry
Sack lunch to go and the Summit Concludes.

To see the speakers bios click here.

After registration is complete, you will receive an email with the hotel discount codes. Rooms at the Hilton Garden in are starting at $133.oo per night. Please email Callie with any questions at [email protected].

Register online now!

Thanks to our sponsors this year: Simms Fishing Products, Sage, Patagonia, Yellow Dog Flyfishing Adventures, Hardy, Orvis, R.L. Winston Rod Company, Angling Trade, Umpqua, Ocean Conservancy, Montana Fly Company, Trout Unlimited, G. Loomis, Korkers, and Temple Fork Outfitters.


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