BlackStrap industries, developer and manufacturer of American-made UV protection gear, has joined Trout Unlimited as a corporate partner, and will offer free new TU memberships to customers purchasing select BlackStrap gear.
“What we’re really trying to do is create a new line of USA-made products with superior functionality that helps anglers go ‘full circle’ when it comes to the gear they use,” said Abe Shehadeh, CEO of Bend, Ore.,-based BlackStrap Industries. “By using BlackStrap gear, anglers can contribute to the conservation of trout and salmon habitat we all depend on when we go fishing.”
The idea of “full circle” begins with BlackStrap’s partners. Retailers and shops are getting a quality American-made product they can sell with confidence to their customers, Shehedeh explained. That value is then passed down to the customers, along with a free membership to Trout Unlimited. Lastly, BlackStrap benefits with knowing the end user is wearing a made-for TU product, and they’re now a part of the TU community that’s helping protect and restore America’s trout waters.
“That’s what we mean when we talk about the ‘full circle.’”
Anglers can also buy the TU branded gear online direct from BlackStrap, and they’ll still get the free membership to TU and become part of the 157,000-member-strong TU community that works from coast to coast to make fishing better for everyone.
“We’re really happy to have BlackStrap on board as a corporate partner,” said TU Chief Marketing Officer Joel Johnson. “It’s great to have a partner who understands the importance of giving back to the rivers and streams that make good fishing possible. With its cool and attractive designs sure to help TU grow its membership, BlackStrap is doing its part to protect and restore the waters that mean so much to anglers all across America.”
Since 2008, BlackStrap has developed and manufactured all of their unique products in the USA. The Reel Line features UV rated face masks, sleeves. All offer protection from the elements, and are antimicrobial (anti-odor), lens safe and machine washable. All of BlackStrap products are handled and distributed from the company’s Bend, Ore.-headquarters on the bank of the Deschutes River.
Trout Unlimited is the nation’s oldest and largest coldwater fisheries conservation organization, boasting more than 157,000 members from coast to coast. Follow TU on Facebook and Twitter, and keep up with all of our work by reading our blog.