U.S. Exhibiting Brands Can Connect with International Buyers Through the Exhibitor Interest Directory



What: Outdoor Retailer, the premier trade event featuring the best of the outdoor recreation market, including industry manufacturers and top retail buyers, was selected to participate in the 2015 International Buyer Program (IBP) by the U.S. Department of Commerce. Outdoor Retailer Summer Market 2015 will benefit from the active recruiting of overseas buyers from Commercial Service and partner posts around the world by IBP personnel.

U.S. exhibitors at Outdoor Retailer are encouraged to register for free to be a part of the Export Interest Directory. By participating in the Export Interest Directory, companies will receive a copy of any leads that result from the international attendee matchmaking program and will have the opportunity to participate in a number of complimentary services offered through the IBP.

When: Complete Interest Questionnaire by June 12, 2015 to be included in the Summer Market’s Export Interest Directory, which will be printed and available for international delegates to pick up in the International Trade Center at the show. The Export Interest Directory is a great way to highlight your company’s product segments and your export markets of interest, heightening your company’s profile to international buyers at the show.

The Export Interest Directory, will be distributed to international buyers prior to and onsite at Outdoor Retailer in the IBP International Trade Center in the South Foyer of the Convention Center—where foreign buyers can obtain assistance in identifying potential business partners, and meet with U.S. companies.

Why: This program is an excellent business opportunity for U.S. brands to meet, network, and develop business partnerships with international buyers, sales representatives, and strategic partners. U.S. exhibitors at Outdoor Retailer can take advantage of a full array of free services to include B2B Matchmaking, Showtime Programs –to receive country-specific market information and to discuss the export potential of your product, and Market Briefings – which will provide an overview of the industry within respective markets, and on show site interpreter services.

Who Should Participate: Exhibiting brands who are interested in entering or increasing their presence in international markets.

Outdoor Retailer Summer Market will be held in Salt Lake City at the Salt Palace, August 5-8, 2015.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.


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