Costa Announces New Vice President of Product Development, John Sanchez Sanchez to succeed Ed Moody, retiring after 23 years with brand


costa_johnFrom Costa:

Costa Sunglasses announced today the addition of John Sanchez as vice president of product development. Sanchez will work closely in transition with Costa’s current vice president of product development, Ed Moody, who announced his retirement from the company, effective April 1, 2015, after 23 years of service with the brand.

Sanchez most recently held the position as President of Zeal Optics. Prior to that, he garnered more than 23 years of experience in product development, operations, manufacturing management and international sales with eyewear brands including Maui Jim, Serengeti, Bolle’, and at Bausch & Lomb with Ray-Ban. He holds a bachelor’s of science degree in Industrial Engineering/International Business Studies from Texas Tech University in Lubbock, and has completed the Executive Leadership Development Program from the Ross School of Business at the University of Michigan.

Moody announced his retirement from Costa internally this week. In addition to his current role with the organization, which he has held since 2005, Moody worked as vice president of operations from 1993 to 1997, vice president of sales from 1992 to 1993 and executive vice president from 1997 to 2005. He has played a large role in the company’s growth and expansion, and is credited with bringing Costa’s 580™ color enhancing lens technology to market.

“Ed may have announced his retirement from Costa, but he will always be part of our family, and a key part of our brand’s legacy,” said Chas MacDonald, president of Costa. “John is a worthy candidate to step into Ed’s role, with an incredible background in our industry. He and Ed will work closely together over the coming months to ensure a smooth transition, with our shared commitment to continue building and enhancing the clearest sunglasses on the planet for our customers.”

Sanchez joins Costa’s team based in Daytona Beach, Fla.
About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.


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