We’ve been going to the Orvis Guide Rendezvous, off and on, for many years now. But I have to say, this event has become quite the “happening” of late, and the recent gathering in Missoula, Montana, did not disappoint.
Is that because Simms put it’s “Ice-Out” event on ice this year, because of legitimate logistical considerations?
No doubt, that played a role.
But I think the Orvis event represents something larger and more legitimate than that.
I have been on record for years as saying that I think the sun rises and sets on the fly-fishing industry where pro guides say it does. Guides are the gatekeepers, and Guides are the lifeblood.
So… create a happening, in a very cool town, when the fishing is starting to get decent, but before the season swings into full gear for most guides and outfitters, and the response should be positive. I hope Simms rekindles its event in Bozeman, because it was also a major happening.
The more this industry caters to the interests of guides, and the more it helps guides do their jobs better, the more we all will win. Period. And in the case of the Orvis Guide Rendezvous, yes it was a party, and a gathering, and all of that. But it also featured important seminars, and it went beyond socializing into the realm of business enhancement.
We need more of this, not less. And we can take a cue from what Orvis did in terms of timing and substance if we still wonder if trade shows, etc., will ever work… and when… and where. This industry wants to get together. And it wants to work together. That much is clear. My two cents.