AMFF Announces Outreach Program


Screen Shot 2014-02-04 at 9.04.22 AMFrom the AMFF:

The American Museum of Fly Fishing has announced its 2014 initiative to expand outreach through the use of digital technology.

AMFF, with the help of its Junior Committee, is expanding its communications and marketing strategy to ensure that a wider and younger audience becomes engaged, and to help maintain its position as an important member of the fly-fishing community. This internet-based strategy will be consistent with the Museum’s mission to offer public access to the research and information about the art, literature, and artifacts that represent angling history.

According to AMFF Executive Director, Cathi Comar, “In the past the Museum made this content available to the public through its quarterly journal The American Fly Fisher (published since 1974) and through exhibitions in its Leigh H. Perkins Gallery as well as periodic traveling exhibitions across the country. With the launch of our current website in 2012, we now have the opportunity to make this information available globally online.” Through a grant received by the Institute of Museum and Library Services, AMFF will soon make its earlier journal issues available online, and the Museum’s first online exhibition will be launched this June.

The Museum intends to hire a Communications Manager to oversee this crucial initiative. The person in this position will develop the website as a place for people to spend time daily or weekly reading articles, watching videos, viewing pictures, and learning about the sport – similar to how a visitor would tour the Museum. All forms of social media will continue to be part of this initiative with more frequent and targeted postings. Anyone interested in applying for this position should review the full job description at and submit their resume as soon as possible.

The American Museum of Fly Fishing was founded in 1968 to collect, preserve, interpret, and present the history of fly fishing. The Museum is accredited by the American Alliance of Museums and is one of only five accredited Vermont museums and the first sporting history museum in the country to receive this prestigious honor. AMFF is open to the public year-round and hosts several community events, demonstrations, and presentations throughout the year.
AMFF is located at 4070 Main Street in Manchester, Vermont. Please contact Christina Cole with any questions at [email protected] or call the office at 802-362-3300


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