At Cortland, we’re continually working to improve our manufacturing process, products and the way we do business. As part of that ongoing effort, our 2014 fly and sport fishing products will feature new packaging design, layout and color scheme. Our new packaging not only conveys essentials like line weight or test, but also technical specs, relevant species and casting type. All in an effort to provide clarity while catching the consumer’s eye.
But we didn’t stop there. We also wanted to create distinctive packaging that was environmentally sound and that honored the heritage of Cortland; enter: the new Cortland Tin. Initially available for our Precision fly line series, the packaging is built around silver tins that feature a tarpon for saltwater and a trout for freshwater. Inside, the fly line is stored on a spool made of 100 percent recycled material (wood, rice hulls and flax fiber). Tins come in recycled cardboard sleeves ready for shelf or Pegboard display.
“During a planning session, we noted the trend toward heightened environmental awareness through the use of recycled materials and minimalist packaging,” recalls CEO Randy Brown. “And in the same discussion it was suggested we try to pay tribute to our illustrious past as we prepare to celebrate 100 years as a leading fishing line company. The new packaging, inspired by our circa 1950s tins, accomplishes both.”
Another advantage to the new packaging is that the tins are reusable. They’re ideal for storing flies, tying materials, tippet spools, leaders, spare coins, river snacks, you name it.
Says Brown, “Personally, I was looking for a way to elevate our products with retailers and anglers while announcing that Cortland is back. The new packaging does that in a big way.”
Please keep a lookout for all the “new” packaging from Cortland coming soon!