The July-August 2013 Angler Trends Media Report from AnglerSurvey.com is ready.
About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, ShooterSurvey.com and HunterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Find them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey.
Type most purchased: flies (63%)
Top brand of fly rods: Hardy (17%)
Most fly rods purchased from: local shops (24%)
Top brand of fly reels: Orvis (34%)
Most fly reels purchased from: outdoor specialty stores (43%)
Top brand of fly fishing line: Orvis (34%)
Most fly fishing lines purchased from: outdoor specialty stores (51%)
Top type of flies purchased: dry flies and poppers (28%)
Top brand of flies: Handmade/Custom (19%)
Most flies purchased from: local shops (53%)
Top brand of fly fishing leaders: Rio (34%)
Most fly fishing leaders purchased from: local shops (50%)