In a landmark cooperative agreement, The American Fly Fishing Trade Association (AFFTA) and the Fly Fishing Show have joined forces in the promotion of the 2014 consumer shows. The agreement was reached between AFFTA president Ben Bulis and Fly Fishing Show director Chuck Furimsky.
The agreement stipulates, in part “… Any AFFTA member – retailer or manufacturer – that didn’t exhibit at the consumer shows in 2013 will receive a 10% discount on their 2014 booth fees. Other AFFTA-associated member benefits for 2014 are ‘in the works.’”
The duo noted that “marketing and promoting the consumer shows together to increase participation in the sport and support businesses in the fly-fishing industry makes good, practical sense.” There will be no further conflicts of dates and show venues, they agreed.
“This mutual agreement falls within AFFTA’s mission and goals, which include growing demand for fly-fishing products by attracting new participants to the sport and promoting better business practices and professional development opportunities for our members,” said Bulis. The partnership evolved during a series of meetings during the summer and early fall.
The 2014 Fly Fishing Show dates and locations include:
Denver, Colo. – January 3-5, Denver Merchandise Mart;
Marlborough, Mass. – January 17-19, Royal Plaza Trade Center;
Somerset, NJ – January 24-26, Garden State Exhibit Center;
Winston-Salem, NC – February 7-8, Benton Convention Center;
Lynnwood, Wash. – February 15-16, Lynnwood Convention Center;
Pleasanton, Calif. – February 21-23, Alameda County Fairgrounds; and
Lancaster, Penn. – March 1-2, Lancaster County Convention Center.