For those of you who will be attending the Outdoor Retailer Summer Market trade show in Salt Lake City this week, please note that Outdoor Industry Association (OIA) will be presenting nearly 50 educational sessions as part of Outdoor University.
The seminars start on Day Zero of the trade show (today) and continue through Day Three (Aug. 2). All sessions are free and open to Outdoor Retailer attendees.
Outdoor University at Outdoor Retailer (OU at OR) sessions cover a variety of topics, ranging from retail management, corporate responsibility, consumer trends, digital marketing, online consumer behavior, investment strategies, brand marketing, merchandising secrets, and more to help the outdoor industry stay ahead of the curve on critical business issues. The curriculum includes subject matter relevant to retailers, manufacturers and independent representatives.
“We designed the OU at OR educational curriculum to address key opportunities and challenges facing our industry in order to help outdoor companies grow and thrive,“ said Michelle Biersner, OIA’s director of education. “I hope all Outdoor Retailer attendees will take advantage of these valuable learning opportunities.”
Outdoor University (OU) is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. Non-members can access OU sessions for a nominal fee. To see the complete listing of Outdoor University sessions at OR, go to outdoorindustry.org/OUatOR.
*For those who will not be attending, Angling Trade will be, and if there is a particular topic that interests you, we can try to get the skinny and report on it…