Outdoor Retailer has already put into action some plans to spice up its appeal to fly fishing retailers and manufacturers at its 2013 Summer Market. This will include a “Fly Zone” section of OR, with a casting and product demo area. Click here for the full details.
This move is a further indication of Frank Hugelmeyer’s intent to broaden the appeal of OR and OIA for the fly industry, as outlined in his op. ed. that ran in the last edition of Angling E-News.