POCATELLO, Idaho—A devastating wildfire just south of Pocatello, Idaho, last week destroyed the physical inventory of Morningstar Lanyards, along with nearly 70 homes and a number of outbuildings. Nobody was killed in the fire, but the fly fishing business took a serious hit, according to owner Lynda MacButch.
“We lost our entire inventory, and all of our raw materials,” MacButch said. “It was a nasty fire.”
MacButch also lost her home in the blaze.
Nevertheless, MacButch has vowed to rebuild the business and continue crafting her signature lanyards that have become popular among anglers for their versatility and their comfort.
“I think it’s safe to say that we’ll be a bit behind on our orders until we can rebuild our inventory and raw materials supply,” MacButch said. “But we’ll get through this. I’m just asking our dealers for a bit of patience and understanding as we deal with this tragedy.”
Morningstar Lanyards is a contributor to Trout Unlimited through the 1% for the Planet program founded by Yvon Chouinard and Craig Mathews. One percent of all profits from members of this program go to conservation efforts—MacButch has earmarked her company’s profits to Trout Unlimited.
Our hearts go out to everyone in Idaho impacted by this fire, and to Morningstar Lanyards, this is so sad. But we’re glad to see Lynda’s resolve to rebuild and start over. Lynda please email us at 1% for the Planet and let us know if we can help.
One correction to article: member companies of 1% for the Planet like Morningstar Lanyards donate 1% of annual sales-revenue to environmental causes (not 1% of profits; That’s a big difference since in many companies 1% of revenue equates to 10% to 40% of profits!)
I’ve worked for Lynda for years as a sales rep and she runs her business better than most, is the nicest person, and has a great product. We all wish her and the others affected by this fire the best and hope for a smooth and easy recovery.
I am glad no one was killed in this fire. This has been the worst season I can remember in 43 years for wildfires in the west. I wish Lynda lots of success in rebuilding her business and her home.
Linda, we are so sorry to hear about the fire and your loss. We will continue to support Morningstar it is a great product! If you need a get away after the dust clears, you are invited to Soaring Eagle Lodge on the San Juan River here in New Mexico and it is Leslie’s and I treat!
Tight Lines, Larry Johnson & Leslie Jedrey