Following on their collaborative Gear Guide published after the International Fly Tackle Dealer show, MidCurrent and Angling Trade are expanding efforts in 2012 to cover new product in the fly fishing industry for both consumer and specialty dealer audiences.
The goal is to create a real-time and evolving showcase of new products as they are introduced throughout the year. MidCurrent will support the effort by distributing a twice-monthly gear-focused newsletter, as well as hosting gear reviews and releases on its website. Manufacturers are encouraged to submit information to [email protected] as it is available.
“We’re also planning to delve deeper than the standard press release and promotional language,” said Angling Trade editor Kirk Deeter. “We’re interested in interviews with product developers, insights on planning and processes, and so forth, so that we can cover the full gamut of product news, from idea to introduction, to performance on the water.”