By The Numbers


Data From the Latest Media Report from (Produced by Southwick Associates)

Type most purchased: fly tying material (52%)

Top type of flies purchased: Freshwater streamers/buggers (33%)

Top brand of flies: Locally tied (18%)

Most flies purchased from: Local shops (34%)

Top brand for fly tying material: Hareline Dubbin (17%)

Most fly tying material purchases from: local shops (42%)


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