MidCurrent and Angling Trade Publish Online Gear Guide

7

Angling Trade has partnered with MidCurrent to create a comprehensive online Gear Guide featuring reviews, videos, and photographs of fly fishing products available for 2012. It is one of the most comprehensive consumer media resources focused on fly-related products, involving over 160 new products and 140 different brands. It also promises to be one of the most widely-read, having generated more than 180,000 ad impressions on the day it was launched (October 12) alone.

A team of writers and editors from both MidCurrent and Angling Trade took several weeks to compile the guide, starting before the International Fly Tackle Dealer trade show in New Orleans. Readers can browse the guide by category–rods, reels, waders, accessories, and so forth–by company, or by individual product. Each gear “category” page includes a segment overview, with links to specific products, as well as manufacturers. There are also numerous product videos, in which the audience can hear manufacturers explain the attributes of these new products. There is no cost for consumers to access any of the information in the Gear Guide.

Best of all, the MidCurrent/Angling Trade Gear Guide is an evolving resource. Because it is an online platform, new products, more in-depth field tests, and follow-up reviews, photos, and videos can and will be added and aggregated into the Gear Guide over time.

“The goal is to continue to build this as a comprehensive resource where fly fishing consumers can get the latest, up-to-date information on new products and market trends,” said Tim Romano, managing editor of Angling Trade. “The partnership between Angling Trade and MidCurrent brings insight from the manufacturer and retailer perspective together with the bandwidth that reaches a massive international audience. There’s nothing quite like it that’s so readily accessible, comprehensive, and adaptable to include more information over time.”

“The combined editorial resources of AT and MidCurrent make it possible for us to examine products from both the selling side and the buying side; in our view it’s the best way to present a picture of what brands are making waves, and which products that may be undiscovered by consumers are also worth paying attention to,” said Marshall Cutchin, publisher of MidCurrent.

Any manufacturer who wants to be included in the gear guide is invited, at no cost. For inclusion in the gear guide, simply send photos and/or videos, as well as brief product descriptions in an electronic format to [email protected]. In-depth tests and reviews require a query and actual product (with return shipping included); details can be provided by E-mailing [email protected].

We are very proud of the work to date, because we think it provides a service to angling consumers, as well as manufacturers and retailers. We hope you share this link http://midcurrent.com/gear/2012-fly-fishing-gear-guide/ with your customers.

We also understand this is a “work in process,” so we invite your feedback by way of comment on the site, as well as your E-mailed suggestions and input.

Share.

7 Comments

  1. It bears mentioning that there are also games and simulations available to those wanting to learn to trade stock
    index futures. Age Level – A good factor to write about is the appropriate age level for the video game that you are
    reviewing. In this addictive puzzle game, catch that damn fly and avoid those tricky obstacles.

  2. If with the classic version, you only get to play the same game over and over again,
    with Simon 2 game, you get to play more games with more challenges ad game highlights.

    This means to sell your mods would be considered the same as pirating the game itself.
    In addition, you can save the effort of coding the store functionality, virtual goods dependencies,
    billing interfaces and rewards.

  3. Even though your goal is just to lose 5 pounds in
    a week, you should be strict with what you do so as not
    to inadvertently undo all your hard work for vegetarian weight loss.

    Cucumber contains sterols which can help to lower cholesterol and prevent carbohydrates from converting to body fat.

    The institution has persistently offered ideal
    programs and services for those struggling to achieve certain levels of body weight.

  4. Alternatively, it is very funny to watch a 250 pound man fall clumsily, only to land face first in a mud puddle.
    Once you decide what kind of Oregon coast camping vacation
    you are looking for, finding an Oregon coast camping site is a piece of cake.
    Found with hill farms precisely set in Betws-y-Coed, the main attraction for campers is
    still the famous peak of Tryfan.

  5. Broadcast satellite “in the Star on the 9th,”
    was successfully launched in June last year,
    it can be said is a milestone in the field of
    live satellite event. Much of your best players marketplaces in the united states are supervised.
    Whats more is that 2G phones can come in a tinier and slimmer package, even its batteries.

  6. Believing that you are actually starving, it releases chemicals that actually make
    it harder to lose weight in an effort to conserve energy.

    In fact, I always suggest to those overweight vegetarians to keep to a max of 4
    pounds a week so you won’t suffer loose skin post weight loss. Do not be tempted to lose weight as quickly as you can, because a crash diet will have you eating less than a thousand calories a day slowing down your metabolism.

Reply To Vilma Cancel Reply