IF4 Announces AFFTA Screening in New Orleans


Calgary, AB  – The International Fly Fishing Film Festival (IF4) is excited to announce a special trade screening in New Orleans in association with the American Fly Fishing Trade Association (AFFTA). The collaborative efforts of AFFTA and IF4 will see the festival included as one of the many exciting features at the International Fly Tackle Dealer show, scheduled to run from the 18th – 20th of August this year.

“We can’t wait to introduce IF4 to our industry friends down in New Orleans”, says Bird Marketing Group President Chris Bird, “We arrived to last years IFTD show in Denver with a three date festival concept and after several meetings left with a multi-market product. Without the platform AFFTA provides through IFTD the festival would be nothing more than small market brand extension for Fly Fusion Magazine and Fly Max Films. Because of the opportunities provided at last year’s show in Denver IF4 is now the largest event of its kind in Canada with independent screening expansion programs in place for both the United States and Europe. IF4 is a very small example of why IFTD is so important and we look forward to attending for years to come.”

“We are honored to have the IF4 film tour represented at the 2011 International Fly Tackle Dealer show in New Orleans”, says AFFTA President Randi Swisher, “During the ‘Party on the Pond’ event on Friday night, the IF4 film crew will be highlighting some action packed fly-fishing scenes from their film tour. In addition, AFFTA will be announcing the new show location for 2012 and will also be providing live music and beer at the party. It is great to have industry support from IF4 at the fly fishing trade show and also be able to promote the sport of fly fishing at our fun evening event.”

IF4 is a co-production of Fly Max Films and Bird Marketing Group. Its purpose is to act as a catalyst in efforts to promote the sport of fly-fishing to new audiences as well as generate excitement among the sports core consumer base.

For more information about the International Fly Tackle Dealer show please visit: www.theflyfishingexpo.com

American Fly Fishing Trade Association
Contact: Randi Swisher
P: 303-690-6504
E: [email protected]
W: www.affta.com

International Fly Fishing Film Festival
Contact: Jennifer Bird
P: 888-435-9624
E: [email protected]
W: www.flyfilmfest.com


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