The American Fly Fishing Trade Association (AFFTA) and Angling Trade have agreed that Angling Trade will manage the “New Product Showcase” at the International Fly Tackle Dealer trade show to be held in New Orleans August 18-20, 2011.
The New Product Showcase will feature prominently in the IFTD floor plan, near the show entrance, and will include products in various categories–from rods and reels to accessories and soft goods–making their debut to specialty retailers. Retailers and media attending IFTD will vote for the best products in these different categories, and a “Best of Show” award will also be included. Angling Trade will be soliciting product entries in the lead-up to IFTD. Specific product categories will be posted on www.anglingtrade.com by April 15. Manufacturers who will exhibit at IFTD can contact [email protected] with questions or submissions at any point.
Angling Trade will publish a special New Product Showcase insert in its post-IFTD issue. AT will also produce daily podcasts from IFTD and the New Product xanax online legal Showcase, and offer manufacturers the opportunity to place web-based video vignettes/product overviews on the anglingtrade.com website which targets all retailers throughout North America.
“I think 2011 promises to be a strong year for new products in the fly fishing market, and our goal is to maximize exposure for those new products, first to the specialty retail audience, and then to the larger consumer audience,” said Kirk Deeter, editor of Angling Trade. “We’re going to work closely with all media partners. For example, we’re planning to do New Product Showcase announcements on Fly Talk through fieldandstream.com. But we want to expand that to include as many other websites, blogs, consumer print magazines, trade magazines, and broadcast media that want to work with us. I think being a fly industry-specific trade publication and website allows us to play the role of facilitator.”
Stay tuned to www.anglingtrade.com for more specific details and plans surrounding the New Product Showcase at IFTD 2011.