Revo Launches New Water Lens Technology and Spring Collection


03.15.2011– Foothill Ranch, Cali.- Performance eyewear brand, Revo, today announced the launch of its new Water lens, featuring industry unique premium high contrast polarized lens technology optimized for the color profiles of open water. Paired with this introduction is the launch of four new spring styles.

Revo’s high contrast polarized Water lens is tailored to the specific light-absorbance profile of ocean water. Through exhaustive research and development, Revo has engineered the Water lens to eliminate glare while adjusting for the blues that are reflected in and around water, allowing the wearer to see more naturally balanced colors.

“Revo has a history of bringing to market cutting edge lens technology, and the water lens is the next evolution in that history,” said Julie Schaffner, Revo Brand Director. “We have created a unique product that will enhance anyone’s experience outdoors, especially in water environments. This is representative of Revo’s mission to design products inspired by performance and technology, while operating with a heightened consciousness to the world around us.”

For more information on Revo and the current 2011 Collection, go to 

About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available.Conscious of the world’s social and ecological challenges, Revo strives to act responsibly. Revo’s Eco Collection features eyewear made from Revo Re-Use™, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Use™, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at


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