Wild River Press joins 1% for the Planet


Wild River Press has joined 1% for the Planet, pledging a portion of its sales to support non-profit organizations focused on sustainability.

“Wild River Press is a great addition to our partnership network. By signing on to 1%, Tom Pero’s publishing house is walking the walk in supporting sustainability efforts,” says Terry Kellogg, 1% CEO, based in Waitsfield, Vermont. “Wild River is using generosity as a tool with which to build business and enabling valuable environmental work along the way. We’re excited to welcome Tom and all his terrific authors to the 1% family.”

Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network. Non-profits are chosen based on referral, track record and environmental focus. More than 2,000 nonprofits worldwide are included in the 1% program.

“We’ve been averaging at least one new business member a day, and now have nearly 1,400 members in 38 countries in a global network that has funneled more than $50 million of critically needed funds directly into the hands of non-profit groups,” comments Kellogg. “We are thrilled by the broad support we have gained. It proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing for the natural world is inspiring. There’s a paradigm shift happening here and it’s happening organically.”

1% for the planet was started in 2002 by Yvon Chouinard, founder and CEO of Patagonia in Ventura, California, and Craig Mathews, owner of Blue Ribbon Flies in West Yellowstone, Montana.


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