Great Bay Rod Company expands distribution channels


Rochester, NH – April, 28, 2010

Great Bay Rod Company (, a New Hampshire-based fly rod company, has significantly expanded their wholesale and direct-to-consumer businesses.

According to Great Bay Rod Company President Dave Gibson, “there is an increasing awareness, and therefore demand, for innovative American-made products.  My business partner Darrin Maggy and I have had careers in the high-tech industry where we saw a combination of cutting-edge and tradition.  We’ve applied that same combination to our company and it’s been working.  I’ve been building rods for over 20 years.  In 2004 I decided to throw caution to the wind and to leave high-tech and to launch Great Bay Rod Company.   Hindsight is always 20-20, and I’d have preferred to start a company at any time other than the worst recession, but we just work harder and smarter.  We’ve been blessed and have expanded ever since.”

Great Bay Rod Company manufactures 72 different models of fly rods spread across four graphite and three fiberglass series.  The Evolution series uses aggressive, state-of-the-art tapers that are designed to meet the demands of saltwater game fish.  The EMG are 9 and 11 foot rods that run from 2-8 weights including a Czech nymph design and switch rod in both fresh and saltwater versions   Pond and lake fishermen look to the MSR series, which provide a blend of power and delicacy.  And the popular Winding Brook small stream series provides classic rod designs between 6 and 7 ½ feet in length.

Many anglers like the softer, traditional feel of fiberglass rods, and so Great Bay Rod Company launched the 5-foot Brumby Creek, the 6 ½ foot Saxon Creek and the 7-foot Northeast series. “While these rods were designed to be true specialty rods for Northeastern conditions, we have found many Western anglers who specialize in off-the-beaten-path water, and they love our rods.  We used modern tapers with the fiberglass material, so they are anything but your grandfather’s old rod.” Gibson said.

Great Bay Rod Company takes a different approach to fly rod design and manufacture.  “In addition to best sellers, we focus heavily on niche rods that other manufactures overlook,” said Gibson.  From the EMG Czech Nymphing, 11 foot 4, 5, and 6 weight switch rods to the 5-foot Brumby Creek small stream series, we supply wholesale accounts and consumers with rods that are specific to their fishing situations.  We use static deflection testing for guide placement on each of our rods.  We ship our rods after a 100% inspection, and all of our rods come with the standard Great Bay Rod Company original owner lifetime warranty.  Our goal is to invest in America, one rod at a time.”

Founded in 2004, Great Bay Rod Company manufactures mid-price point fly rods.  For 2010, the company’s product line consists of four series of graphite fly rods, and three series of fiberglass fly rods.  Great Bay Rod Company uses a blend of tapers for their rods which range from traditional to state-of-the-art tapers. Every rod is made in the USA and ships with a branded aluminum rod tube and rod bag. Great Bay Rod Company carefully inspects each rod for fit and finish and performs quality assurance testing on 100% of the products that leave our facility.  Great Bay Rod Company is an international three-channel company that ensures channel integrity through their innovative Dealer Protection Program.  The privately-held company is based in Rochester, New Hampshire.

Darrin Maggy
Vice President, Operations
Great Bay Rod Company
[email protected]


Leave A Reply