Breaking News… Trade Show to Take New Direction as AFFTA and Nielsen Part Ways


The American Fly Fishing Trade Association and Nielsen Media, which has produced the Fly Fishing Retailer World Trade Expo for the past several years, both sent out press releases today announcing the groups have gone separate ways… in effect spelling the end of the Fly Fishing Retailer trade show as we know it.

Nielsen will integrate fly fishing into its established Outdoor Retailer trade show… which will put fly fishing in the mix with other people-powered sports like paddling, climbing, hiking, etc.

AFFTA is now weighing opportunities for maintaining its own stand-alone trade show presence, either by creating an entirely different entity, or perhaps joining forces with with another event.

We expect more information on AFFTA’s direction very soon, and will post it here.


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