SIMMS Announces Sales Representative Changes


BOZEMAN, Mont. (For immediate release) – Simms Fishing Products, the recognized leader in guide-quality fishing gear, has a revamped team of regional sales representatives showcasing the vibrant and expanded 2010 product line.

The new 13-member team features a blend of sales pros who’ve been selling Simms for several years and some fresh faces with long histories of experience with the Simms product line. Take Colleen Trayser, the new sales representative for the Midwest territory, for instance. She worked at Simms in Bozeman in customer service before taking her new position. Or consider Capt. Dave Chouinard, the new Southeast rep, who was a Simms retailer for more than a decade.

The complete lineup for Simms in the US: Alaska – J.J. Pilgreen; Northwest – Eric Neufeld; Southwest – John Sherman; Northern Rockies – Jon Yousko; Southern Rockies – Michael A. White; Midwest – Colleen Trayser; Central – Don Coffey Company; Southeast – Capt. Dave Chouinard; Northeast – Justin Sterner; South Central – Eric Kraimer.

In Canada, Todd Scharf, Bob Mackenzie and Rick Russell are responsible for Simms sales.

The realignment of the Simms sales force also gives several key representatives the ability to focus exclusively on the award-winning Simms line of waders, footwear, outerwear, clothing and accessories.  Five of the team members (Chouinard, Neufeld, Sherman, Trayser and Yousko) will carry only the Simms line, providing dealers and customers with the high level of service and professionalism they deserve and expect.

“It’s been very hard to say goodbye to several of our old friends who have been instrumental in helping us develop our brand,” said K.C. Walsh, president of Simms, “but we are very excited about the new energy and commitment that the next generation of sales professionals will bring to our business.”

Simms’ sales reps will be joining other members of the Simms team at the FlyFishing Retailer Show being held Sept. 10-12 in Denver. At the show, Simms will unveil an innovative addition to its sportswear line that increases functionality and usability. A new wader design and Simms first felt-free line of wading boots will also be on display.

About Simms Fishing Products:  Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit Media contact is Matt Crawford at Pale Morning media (802-583-6069 or [email protected]).


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