Michael Brewer

Rochester, NY | 585-797-9766 | [email protected] | linkedin.com/in/michaelpbrewer/

Objective

Seeking a position that combines my skills, passion, and experience to improve company performance as well as provide opportunity for long term growth.

Experience

Orvis Rochester| Rochester, New York

Fishing Manager (February 2024 – January 2025)

Represent Orvis as an ambassador of the brand, leading educational classes and events
Develop, train, support, and coach associates to provide world-class customer service and sales
Manage the fly-fishing department and work with buyers to identify gaps & maximize revenue
Visual merchandising to help tell a story with products – hard goods, accessories, apparel

Delaware River Club | Starlight, Pennsylvania

Fly Fishing Guide and Operations Associate (January 2023 – February 2024)

Guide clients (both floating and wading) on the Upper Delaware River system
Organize and execute events – Paint the Delaware Pink, Get Trashed River Cleanup
Lodge and facility upkeep/maintenance, including tractor work (front end loader, 3 pt. hitch), zero turn mower, light carpentry, plumbing, trim work, and other maintenance tasks

Douglas Rod Company| Phoenix, New York

Fly Fishing Sales Representative (July 2022 – November 2022)

Fly rod sales across the Northeast & Nationally – increasing market share & profitability
Line showings, preseason collections, business meetings, account support, tradeshows & clinics
Prospect new business within territory by utilizing stop-by techniques, mailings, phone & email
Hosted/guided customers on the Salmon River for Salmon Camp in Pulaski, NY

Umpqua Feather Merchants | Denver, Colorado

Southern Rockies Territory Manager (November 2021 – June 2022)

West Account Manager (July 2019 – June 2022)

Fly, Pack, Leader/Tippet and Tying sales in the South Rockies (CO, NM, UT) & West (CA, NV, AZ)
Line showings, preseason collections, business meetings & account support
Dealer clinics, tradeshows & consumer facing event organization/execution
Prospect new business within territory by utilizing stop-by techniques, mailings, phone & email
Heavy EXCEL use (VLOOKUP’s, Pivot Tables, Reporting), Data Analysis, BigCommerce)

Stone Brewing | Buffalo, New York

Field Sales Representative (April 2018 – July 2019)

Craft beer sales both On and Off Premise with extensive travel (45k Case territory/Annually)
Prospect new business by utilizing stop-by techniques and CRM software (VIP iDig, Lilypad)
Establish, maintain, and expand upon relationships with accounts, distributor personnel & fans
Maximize market exposure through POP and events (promos, samplings, features, and festivals)
Forecast, allocate and rotate product to ensure proper stock levels in distribution

Michael Brewer Rochester, NY | 585-797-9766 | [email protected] | linkedin.com/in/michaelpbrewer/

ClackaCraft Drift Boats | Idaho Falls, Idaho

National Sales Representative (September 2017 – April 2018)

Drift boat sales from initial contact to final delivery – in person, phone, and email ($400k)
Manage part inventory, receiving and domestic shipping out of the Idaho Falls location
Marketing, social media (Instagram & Facebook), promotional and tradeshow events

Fisheads San Juan River Lodge | Navajo Dam, New Mexico

Fly Fishing Guide (October 2016 – September 2017)

Guide clients (both floating and wading) on the San Juan River providing memorable and educational experiences for anglers from beginner to expert
Instruct clients on casting techniques, how to read the water, fishing etiquette, water safety, entomology, fly tying, and proper fly choice
Manage fly shop including ordering, inventory, POS, displays and customer sales

Delaware River Club | Starlight, Pennsylvania

Fly Fishing Guide and Operations Associate (May 2015 – October 2016)

Guide clients (both floating and wading) on the Upper Delaware River system
Manage the fly shop including sales, Revel iPad POS implementation, order fulfillment, retail merchandising, scheduling, budgeting, purchasing, receiving and inventory control
Marketing, promotional and trade show projects for charity events and guest speakers
Lodge and facility upkeep/maintenance, including tractor work (front end loader, 3 pt. hitch), zero turn mower, light carpentry, plumbing, trim work, and other maintenance tasks

University at Buffalo | Buffalo, New York

Lifeguard Supervisor (December 2012 – May 2016)

Supervise staff and scheduled activities, patrons and lifeguards in the facility (6-8 guards on duty, 85 on staff) to maintain a safe and efficient environment for patrons, staff and visitors
Perform opening and closing procedures for the facility (425 patron capacity)
Worked as a team with other employees to prevent or handle any emergency situations

Nolan’s Rental | Rochester, New York

Lead Crew Member (May 2013 – August 2014)

Manage crew members on jobs and customer expectations to ensure quality work, customer satisfaction and safety, exceeding the expectations of both customers and management
Load and unloaded trucks – receiving new product, checking for damaged product, staging loads and scheduling jobs
Operate company trucks and equipment – box trucks up to 28’, forklift, scissor lift, pallet jack and hand truck experience

Education

Bachelor’s Degree – Supply Chain and Operations Management | Magna Cum Laude | State University of New York at Buffalo | Buffalo, New York | Graduated May 2016