Chris Santella’s story on the “golf demographic” highlights the crossover interest and market potential between golf and fly fishing. There are also several tools that can be used by fly fishing retailers to tap into the golf club demographic (and specifically partner with golf courses and clubs in your area), like letters, sample articles, etc. Click the links below to view sample tools.
- Letter Of Introduction (PDF)
- Sample Story for Club (PDF)
- Cleek & Creel Scorecard (PDF)