Loon Outdoors Looking for Director of Marketing
From Loon Outdoors: At Loon, we believe the small, steady steps we take as a company will add up. We…
Browsing: Product News
Hate to say we told you so but… we told you so. (And actually, we don’t hate saying we told you so because the news is good.)
When the Today Show runs a piece on why fishing has become the hottest new pandemic sport, you know things…
Business Spotlight: Digital Marketing Agency Ford Hamilton
From the pandemic doldrums to the outdoor renaissance bounce… what you do to boost your brand right now will determine…
Angling Trade E-Survey: Are you getting what you need from your manufacturer suppliers in a timely manner now?
We’re hearing consumer demand for fishing stuff isn’t the issue these days… it’s supply, especially when you try to get…
Dan Bailey’s Reopens in Livingston, Mont.
Dan Bailey’s Outdoor Company at 209 West Park Street in Livingston, Montana, has reopened its doors under new ownership as…
RIO Gold “Elite” series lines with new “Slick Cast” coating are legitimate game changers.
I’ve long contended that casting a fancy high-end rod with a bad line is like driving a race car with…
RIO Products Proudly Announces Significant Technology Advance in Fly Lines
RIO Products, manufacturer of world class fly lines, leaders, tippet material and flies, announce the release of a radical new…
Smith Launches Committed to Retail Sales Incentive Program
Shop Employee Commission Benefits Designed to Re-Engage the Retail Economy From Smith: For over 55 years, the foundation of Smith’s…
Outdoor Companies and Organizations Make Statements on Racism
In response to massive public outcry throughout the nation stemming from the killing of George Floyd by Minneapolis police, a…
Online Sales Skyrocket for Fishbrain During Covid-19
While some shops are just now starting to climb out of the hole caused by the pandemic, others did report…
Fly Fusion and IF4 Announce the “Stimmie” Awards for Fly Films
Fly Fusion Magazine and the International Fly Fishing Film Festival (IF4) have launched the Stimmie Awards to recognize top emerging…
The Fly Shop Improvises Around Regional Travel
The Fly Shop, based in Redding, California, has for years been known as one of the fly fishing’s preeminent travel…