From Simms:
In Baja, in the small town of San Carlos, there’s a transformation in progress — one born of obsession, struggle, and the undeniable pull of the sea. The story starts with two American anglers, Rudy Babikian and George Vandercook, who showed up to fish and organically and somewhat inadvertently built something bigger. They didn’t arrive to launch a business or change lives. They just wanted to chase fish.
They call themselves Los Locos, a nickname coined by Gabino, a local fisherman who became concerned when he spotted the pair miles offshore in a tiny boat. For Rudy and George, sinking boats, running aground, running out of gas — it was all part of the learning curve. They didn’t care. They were young, hungry, and more than willing to take risks.
However, as Rudy and George explored the fishery, something happened — they organically began to engage with the local community. They got to know the local commercial fishermen, mechanics, cooks, welders, you name it. They learned Spanish. They asked for help — and gave it back. Over time, what began as a reckless adventure evolved into something more purposeful…
The film is awesome, watch it here and learn more about how “Los Locos” built a business with the community.
