From Skwala:
New partnerships expand Skwala’s specialty retail support across key U.S. territories.
Bozeman, Mont., (May 15, 2025) — Skwala Fishing is proud to announce the formal creation of its outside sales team with the addition of three new territory representatives. This move marks a major investment in the brand’s retail partnerships and a significant step forward in its wholesale growth strategy.
“As a brand built for and with specialty retailers, we’re excited to bring on three experienced and respected professionals who know this industry and these communities inside and out,” said Kevin Sloan, Skwala Founder and CEO. “Our goal is simple: to support our retail partners in more meaningful ways as the brand grows.”
The newly appointed team includes:
• Eric Neufeld of Raging River Sales, leading sales efforts in Washington, Oregon, and Alaska
• Scott Harkins of Five Ocean Sales, covering Colorado, Utah, and New Mexico
• Kurt Kruger of KGK Sales, representing Montana, Idaho, and Wyoming
-
- Eric Neufeld
-
- Scott Harkins
-
- Kurt Kruger
Each of these individuals brings a deep background in fly fishing and a proven track record of building lasting, productive relationships with specialty accounts. Collectively, their hiring reinforces Skwala’s commitment to delivering exceptional service, local expertise, and long-term value to its retail partners. This sales team initiative comes at a time of rapid momentum for Skwala, following the recent launch of the RS Boot and Carbon Boot — the brand’s entry into footwear — and continued strong reception to its technical apparel line.
“Our retailers are the frontline storytellers of this brand,” added Sloan. “These hires are not a shift away from direct connection — they’re a way to scale that connection with intention, trust, and the kind of support that only comes from boots-on-the-ground experience.”
For more information on the Skwala line, visit www.skwalafishing.com or connect with your regional
sales representative.
—
About Skwala
Skwala builds gear for fly anglers who are constantly pushing the limits of their fishing adventures. Spearheaded by founder Kevin Sloan, the Skwala team is obsessed with innovation that utilizes leading materials, thoughtful design, and unsurpassed construction. Skwala builds waders, footwear, outerwear, insulation, and sportswear that are built to fish and always ready for the task at hand. Learn more at www.skwalafishing.com.
