ORVIS looking to fill position – Contract Fly-Fishing Copywriter (part-time)


From Orvis:

At Orvis, our copywriters are the voice of the brand and speak directly to our customer about our products and services. We have a unique opportunity for a gifted writer who is an accomplished angler with an in-depth knowledge of—and multiple-fishery experience in—the sport of fly fishing. This is a contracted position to specifically focus on fishing product copy. Given the reputation of the Orvis brand, it is imperative that the writer craft credible, knowledgeable, brand-right, and product-centered messaging that not only maintains, but elevates a brand reputation built on 160 years of history and tradition.

This is a part-time, contracted role that would not be eligible for associate benefits. The position does not need to be based in the Sunderland office; however, we will ask that you coordinate a schedule for Home Office time based on overall business needs. As part of this position, you will need to be available during the workday from your home office, via instant messenger, email, and phone.

Who you will be working with:

The position reports to the Copy Manager. The position requires regular communication with the copy team, as well as other internal business partners. Key partners are Outdoor Catalog Team, Project Manager, Outdoor Merchandising Team, Outdoor Product Developers and Designers, Retail and Collateral Design Team, and Ecommerce Design Team.

What you will be working on:

  • Writing product copy and supporting editorial for the fishing consumer and wholesale catalogs
  • Creating a consistent product message across all channels of communication including catalog, web, retail collateral, and national ads
  • Maintaining the Copy Library for all fishing and fishing-related product
  • Working closely with design and production to meet all deadlines
  • Maintain an ongoing dialogue with the Outdoor Merchants in order to ensure all product and brand messaging is fact based and up to date in an ever-changing product development environment


Qualifications we are looking for:

  • A master fly fisher with an in-depth knowledge and experience across multiple fisheries
  • The ability to immediately discern product benefit and application based on that expertise
  • A strong understanding of the fly-fishing consumer and what drives their passion
  • The ability to translate that understanding into headlines and product copy that instantly resonate with the angler with precise, economic, and targeted writing
  • Proven portfolio of writing credible sales copy in a consumer-direct outdoor lifestyle brand
  • The ability to write strong editorial in support of the fly-fishing effort that enhances the Orvis brand and maintains the integrity and credibility of its reputation
  • An absolute “team” mentality that puts the success of the team above individual success
  • High level of creativity, responsibility, and energy
  • Balanced measure of urgency and poise under tight and overlapping deadlines
  • Organized with strict adherence to schedules & due dates
  • Solid personal computer skills (Mac / InDesign / Adobe Creative Suite / MS Word, Excel, etc.)
  • Bachelor’s degree in Creative Writing, English, Journalism, Advertising or similar field.


About Orvis

In 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment, and priding himself on customer satisfaction and service. Today, Orvis is the trusted source for the discovery of adventure and the wonder in the natural world. For more than a century and a half we have loved the wild, explored it, and protected it. At our core, we are a fly-fishing and wingshooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. We are the world leader in fly fishing, but our passion for nature and the outdoors fully extend to our offerings in a wide assortment of men’s and women’s sportswear, fine gifts and home furnishings, luggage, and travel accessories. We are an industry leader in dog beds and innovative dog products. Our culture of “We Love Dogs” inspires us to be a central source of education and information for all dog lovers. We offer fine shotguns, gear, and technical apparel for wingshooting and sporting clays, and Orvis sporting services also include fishing and shooting schools, an international sporting and eco-travel agency, the Orvis-endorsed network of lodges, outfitters, and guides, and Orvis-endorsed hunting dog trainers and breeders. Each product and the services we offer is rooted in our heritage, inspired by our love of the wild, and backed by superior customer service and a 100% guarantee of satisfaction.

Privately owned by the Perkins family since 1965, Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the United Kingdom. Today Orvis is an international, multi-channel retailer with approximately 1,700 employees. Our award-winning website, orvis.com, offers more than 5,000 products with 32 million visits/year. The company mails more than 44 catalog editions each year with a total annual circulation in excess of 45 million. As of 2017, Orvis has 70 retail stores and 10 outlets in the US, and 18 retail stores in the UK. Our wholesale division services more than 500 independent dealers worldwide. The Orvis blog (orvis.com/news) offers a wide variety of editorial and educational content to more than 2.5 million visitors per year, with extensive articles and videos about fly fishing, wingshooting, dogs, conservation, and more. Our Learning Center (howtoflyfish.orvis.com) provides the most comprehensive collection of online videos and resources devoted to teaching the world how to fly fish.

To learn more and connect with Orvis, please visit us online www.orvis.com.


1 Comment

  1. Need a fly-fishing writer, regional sales rep. or store manager? Please contact me.

    Jim Zech
    4929 Durland Way
    Fair Oaks, Ca 95628
    (916) 300-2353
    [email protected]

    Summary: Writer/Graphic Designer, Outdoor products regional sales and marketing manager, Entrepreneur, Online sales start-up partner and manager, Fly-fishing retail manager, Premier customer service professional, Fly-fishing guide and instructor, and Philosophy professor.

    BA, Philosophy, California State College, Sacramento. 1987. Honors. Dean’s List all semesters
    MA, Philosophy, University of California, Davis. 1993. Honors. Dean’s List all quarters


    Fly-fishing guide, Casting Instructor and Retail Sales Consultant
    Fly Fishing Specialities October 2014 to July 2020
    Marketed day trips as well as excursions. Ensured that customers were given the optimal fishing experience. Instructed all aspects of fly casting. Curated products for customers to custom fit their needs and levels. Guided on foot and in a drift boat.

    Outside Sales and Marketing- Independent Contractor
    Adamsbuilt and Gun Accessory Supply, June 2014 to July 2015
    Worked with Hendrix Outdoors to create a new corporate name and logo: Adamsbuilt. Designed stock marketing catalog and online material for a variety of outdoor products.
    Gun Accessory Supply: Responsible for outside sales to develop new business in the areas of hunting and tactical equipment.

    Manufacturer’s Sales Representative/Distributor Sales
    Multiple Brands, California/Nevada Territory, October 2006 to June 2014
    Responsible for regional sales and marketing for several fishing tackle and outdoor equipment manufacturers. Regional salesman for large fishing tackle /camping and recreational equipment distributor, and also regional salesman for hunting/shooting accessory distributor. Called on customers to market new products, take orders, and ensure proper inventory levels.

    Sales/Marketing Retail Manager
    Fly Fishing Specialties, October 2001 to October 2006.
    Supervised all retail operations including sales, merchandising, advertising, hiring, and customer service. Organized participation in several annual retail shows. Organized several yearly international group fishing expeditions. Developed and instructed courses in all aspects of fly fishing.

    Chief Operations Officer and Founding Partner
    Worldwaters Holdings Corp.- Worldwaters.com (Multi-channel web, retail, wholesale, and manufacturing company), August 1998 to August 2001.
    Developed and managed all business operations including sales and customer service procedures and order fulfillment processes. Supervised all accounting processes and authorized all monetary disbursements. Managed phone sales staff.

    Principal participant in forming a new corporation. Established all retail, wholesale, operations; acquired all necessary business licenses and permits, negotiated all property leases, negotiated all relationships with product suppliers, wrote initial business plan, developed and analyzed marketing strategies and hired both technical and product-based employees.

    Professor of Logic, Professor of Philosophy
    Sierra Community College, January 1997 to June 2004
    Developed curriculum for instruction and instructed both Introduction to Logic, and Introduction to Philosophy courses. Created all course work including test materials and lesson plans. Responsible for ensuring student success, grading accurately and effectively, and monitoring individual progress.

    Sales/Marketing Retail Manager
    Fly Fishing Outfitters, San Francisco, August 1996 to August 1998
    Supervised all operations including sales, merchandising, advertising, hiring, and customer service. Organized participation in several annual retail shows. Organized several yearly international group fishing expeditions. Developed and instructed courses in all aspects of fly fishing.

    Sales/Marketing Retail Manager
    Fly Fishing Specialties, Sacramento , September 1989 to August 1996
    Responsible for all aspects of retail operations. Coordinated and supervised participation in annual retail shows. Organized several yearly international group fishing expeditions. Developed and instructed courses in all aspects of fly fishing

    Freelance Graphic Design, Writer/Photographer, July 1990- Present
    Designed all advertising and private label product catalogs for distribution company. Have had numerous articles and photographs published in outdoor publications.

    Microsoft Office Suite, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Quickbooks.

    Guitar, writing, photography, mountain biking, fly fishing, piano, and travel.


    Jason Renfro – Co-worker at Fly Fishing Specialties /Vice President of First Bank in Roseville
    (916) 849-9543
    Mont Adams- Owner of Adamsbuilt (775) 530-7496
    Tyson Pardue- Former partner Worldwaters.com/VP Global Solution Center Services (541) 312-2277
    Rick Anderson – Owner and Manager of FlyFishing Specialties (916) 712-6096

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