Patagonia Announces Release of New Investigative Documentary


From Patagonia:

Executive produced by Patagonia founder, Yvon Chouinard and directed/produced by Josh “Bones” Murphy, ‘Artifishal‘ tells the story of fish hatcheries and fish farms from California to Norway.

We witness the conditions of factory fish farms as well as the genetically inferior, dumbed-down salmon they churn out. The film explores the repercussions of a wrecked net pen and the underwater destruction and disease caused by an open-water fish farm. And after the largest dam removal project in the United States, we watch government waste in action: $320 million on hatcheries after wild fish had been restored in their natural habitat. But the film also gives us hope and reminds us of nature’s resilience. In cases in Montana and Washington, after hatcheries were shut down, wild fish rebounded.

“Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” said executive producer Yvon Chouinard, Patagonia founder. “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.”

Patagonia was founded over 40 years ago by dirtbag climbers who wanted to explore wild places. The company is still in business today because it fights to protect lands and waters all around the world. Patagonia is suing the Trump administration in an effort to protect public lands and has donated over $100 million to environmental nonprofits working on the most pressing challenges facing our planet. This film is the third in a trilogy about rivers by Patagonia, following DamNation and Blue Heart. These films have impacted on federal and state policies and brought attention to the last wild rivers in the U.S. and Europe and the fight to protect wild fish.


World Premiere of ‘Artifishal’ – Public Screening
Thursday, April 25 at 6:15 PM
Regal Cinemas Battery Park – Theater 10
Post-screening Q&A with filmmakers and fish experts.

Tribeca X’s ‘Founder Spotlight: Yvon Chouinard, Patagonia’
Friday, April 26 at 10:45 AM
The Festival Hub at Spring Studios
Patagonia’s founder Yvon Chouinard will share the story behind the brands most recent feature-length film Artifishal and the company’s mission to save our home planet.

Plus: Free In-Store Public Screening During Tribeca
Saturday, April 27 at 7:00 PM
Patagonia SoHo – 72 Greene Street, New York, NY 10012
Post-screening Q&A with filmmakers.
Note: Additional events across the nation are listed below.



In the lead-up to the Tribeca premiere, ‘Artifishal’ will screen across the United States at nearly 20 venues:

• April 12: Patagonia Portland
• April 16: Patagonia Vancouver
• April 17: Patagonia San Francisco
• April 18: Patagonia Ventura
• April 18: Patagonia Reno
• April 19: Patagonia Santa Monica
• April 20: Anglers All (Littleton, CO)
• April 22: Patagonia Denver
• April 23: Ovation (Chicago, IL)
• April 23: The Old Depot Theatre (Dillon, MT)
• April 24: Fins & Feathers (Bozeman, MT)
• April 25: Tribeca Film Festival (New York, NY)
• April 25: Caddis Fly Angling Shop (Eugene, OR)
• April 25: Brookland Production House (Washington, DC)
• April 27: Patagonia SoHo
• April 29: Patagonia Boston
• April 30: Patagonia Freeport
• May 8: Patagonia Nashville


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