Pure Fishing Taps Gunpowder, Inc. as PR Agency of Record


From Gunpowder, Inc:

After a competitive review, Pure Fishing has selected communications agency Gunpowder to help drive the brand’s communications strategy and execution. In its new role, Gunpowder will immediately begin handling public relations initiatives for the company and its iconic brands Abu Garcia®, Berkley®, Fenwick®, PENN®, Shakespeare®, and Ugly Stik® among others.

“My first fishing rod was an Ugly Stik. My first tournament bass ate a Berkley Power Worm,” said Ryan Chuckel, Founder and President of Gunpowder. “Being entrusted with some of the fishing world’s most storied and powerful brands is as humbling as it is exciting. And while the legacy of the company is unmatched, thanks to new initiatives and a renewed commitment to being the best in the business, the future is even brighter.”

In just the last year, Pure Fishing has introduced over 1,900 new products, including a slew of exciting new hard and soft baits from Berkley and dynamic new rods and reels from Abu Garcia and made significant investments in anglers, events and tournament organizations. 2019 will see more exciting developments across the business and the agency is being tapped to help tell the company’s story and maximize its investment across these properties.

“We’ve chosen to work with the team at Gunpowder in part due to their solid reputation for elevating brands through thoughtful communications programs that go beyond traditional PR tactics, but also for their work ethic and demonstrated passion for the outdoors and the fishing community,” said Jon Schlosser, Vice President of Marketing at Pure Fishing. “We have bold plans for the future of our business and look forward to partnering with Gunpowder to help us achieve our lofty goals.”

The Pure Fishing business is a strong addition to Gunpowder’s client roster of some of the outdoors industry’s most dynamic brands including Minn Kota, Humminbird, Costa, Mercury Marine, Beretta, Academy Sports + Outdoors and GoPro.

About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®. Additional information can be found at www.purefishing.com

About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Under Armour, Cabela’s, Humminbird, Minn Kota, Mercury Marine, Costa Sunglasses and Ravin Crossbows. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.


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