People News: Yardley Now President of Fulling Mill USA; Evans the New GM at Bauer



Nick Yardley

Fulling Mill announced that it has appointed Nick Yardley as President, Fulling Mill USA. Nick joins the Fulling Mill team at The Barn, NH, to oversee the strategic development of the business as it continues to experience strong growth in the US market. Rick Bowles, Fulling Mill CEO, said: “We are really excited that Nick has decided to head up our US business bringing with him well over two decades of experience in the outdoor market. Nick is the perfect person to take on this role and will be a great asset to us in the coming years both on and off the bank.”


Jeff Evans

Bauer Fly Reels also announced that Jeff Evans has joined the company in the role of general manager. Jeff brings a wide variety of experience to Bauer Fly Reels . His background includes medical research, training and s ales for large outdoor retailers and s m all specialty fly s hops , and m os t recently, wheat buyer and small business consultant for a bakery franchise. Jeff brings expertise in system design and implementation, business operations, and a long-held passion for fly fishing to the Bauer brand.


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