From Tidal Roots:
Tidal Roots, the leader in building soulfully crafted wooden stand up paddleboards and DIY SUP kits to build you own at home, announces the launch of their complete rebrand that is LIVE today with new website and distinct new look across all platforms.
Michael Petan, creative director who has worked with brands like Apple, Toyota, Nike, and Animal Planet, rolled his sleeves up and joined forces with Tidal Roots founders Kyle Schaefer & Kent Scovill to get the job done. Plumb Development of Portsmouth, NH dove in head first to bring the creative dream to reality with a new state of the art website where you can immerse yourself in the Tidal Roots brand. “When you sign off from exploring the new website, new videos and social media channels we aim for your feet to be wet and sandy with a little saw dust across your brow” said Kyle Schaefer. Check out the new website here – www.TidalRoots.com
Aside from a complete rebranding the Tidal Roots crew has been busy launching their first 12’6” displacement hull called the Bluefin. “This is the fastest board we have ever built” said Kent Scovill. The Bluefin is the type of board where you can lock your eyes on the horizon and just go.
Tidal Roots has also launched another new board called the Sun Rise. This board is designed for the more petite paddler that wants a board that is easy to handle on and off the water without sacrificing performance.
The new messaging and branding follows suit across all of the Tidal Roots social media platforms, so take a quick moment and see what the New England board makers have been up to.
Tidal Roots Overview:
Handmade in New England, Tidal Roots artfully crafts hollow core wooden stand up paddleboards that will connect you with your next adventure. Unplug from the grind and connect to the rhythms of the natural world and Always, Say YES To Adventure.
Tidal Roots Contact – Kyle Schaefer – [email protected] – 603.969.3050