SAFILO Introduces Prescription RX Services for It’s Smith Brand



Safilo Group is proud to announce the introduction of a best in class prescription program for its Smith brand in the United States.  For over 20 years, the Smith brand has been a proprietary collection of Safilo and is widely known today as an industry leader that pioneers advanced eyewear incorporating exclusive technologies, optimized performance benefits and clean styling to fuel fun beyond walls.

The program, which will start rolling out March 2016, is aimed at breaking through the complexity of current optical Rx lens options by offering simplified proprietary lens and frame solutions.
Safilo will serve as a one-stop provider for Smith frame and lab solutions, with a single online portal and billing account for simplicity, offering competitive consumer pricing in a simple all-inclusive program. Customers benefit through improved inventory management which allows expanded frame board spacing and consumer presentation.

Safilo will offer two proprietary lens solutions for the active Smith customer requiring comfortable high-performance eyewear with the highest level of scratch resistance and optical quality.

Smith Clear RX:
Smith Clear RX lenses are where style meets function, with lenses optimized for the active customer, because when you see more, you can do more. Made with Trivex* material and offering superior hard coating for the highest level of scratch resistance for active customers.  Additionally, the front and back colorless A/R coating provides enhanced visual performance benefits and repels water and oil with a best in class, easy to clean Hydro/Oleo-phobic coating.  Available in the following lens processing options: finished single vision, digital single vision or digital progressive with an Rx range of +4 to -5.

Smith ChromaPop Rx:
Smith ChromaPop Rx is a premium, polarized lens with color and clarity enhancing benefits.  Offering best in class optical clarity and highest level of scratch resistance for the active customer, the lightweight Trivex* lenses offer full color spectrum management by filtering both 480 and 580 light wavelengths, allowing the wearer to see true color and clarity faster.  Easier on the eyes with less eye strain, they offer a colorless anti-reflective front and back, water and oil-resistant coatings and 100% UV protection.   Available in the following lens processing options: digital single vision polarized and digital progressive polarized. ChromPop Rx lenses are available with or without mirrors and are all polarized. The Rx range +3 to -5. Specific prescription range will vary by frame.

*Trivex is a registered trademark of PPG Industries Ohio, Inc.

For more information, customers may contact: 1-800-631-1188

About Smith:
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group.  Additional information is available at
About Safilo:
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Fossil, Givenchy, HUGO, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue and Tommy Hilfiger.

Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2014 Safilo recorded net revenues for Euro 1,178 billion.

Eden Wexler, Safilo
[email protected]

Kate Gaeir, Smith
[email protected]


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