AFFTA Launches Member of the Month



We’re starting a new series here at AFFTA: the Member of the Month. Each month we’ll talk with a new manufacturer, dealer, rep, guide, fly shop owner, or AFFTA general member.

We’re kicking off with Ben Freeman of Trident Fly Fishing, a brick-and-mortar fly shop with a significant e-commerce business.

Explain your business — the who, what, why.

Trident Fly Fishing is an e-commerce-focused fly shop. Our goal is to bring the highest quality customer service together with great advice.

How did your business start?

I started Trident back in 2012. Being an avid fly angler and having spent some time working for, I quickly realized that while there are many great ‘bricks & mortar’ shops, not many were focused on building a great web experience. I partnered with a friend from school, and a few months later, we launched Trident.

How has AFFTA membership benefited you?

The best thing about AFFTA is the IFTD show. It’s a great opportunity to network with others in the industry as well as get really well informed about new products that come out.

Read the rest of Ben’s interview on the AFFTA blog.

If you would like to be featured as an AFFTA Member of the Month, email Jess at [email protected].


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