Brandlive and Outdoor Industry Association Announce Partnership Agreement to Stream Live Events


From OIA:

Brandlive, a leading web-based platform for enterprise-class branded live video, today announced a partnership with Outdoor Industry Association (OIA), the leading trade association and voice of the outdoor recreation industry, serving more than 1300 manufacturers, distributors, specialty retailers, sales representatives and service providers.

OIA has selected Brandlive as the association’s platform of choice for live interactive video broadcasts for events. Several sessions during the upcoming Rendezvous event in Seattle will be broadcast live on the Brandlive platform, which enables customers such as OIA to have a custom-branded web experience that seamlessly combines live streaming video with live audience interaction and product information.

“Our goal with Brandlive is to bring Rendezvous and other events to as many OIA members as possible,” said Jennifer Pringle, OIA vice president of marketing & communications. “Brandlive is the logical choice for our live streaming video platform, not only because of the unique feature set of their platform, but also because many of our members, such as REI, Goal Zero, The North Face and Polartec, have vetted and use the platform.”

“Companies in the outdoor industry were among the first to recognize the power of the Brandlive platform and embrace it for a variety of use cases around the typical go-to-market process for physical product brands and retailers,” said Fritz Brumder, CEO and co-founder of Brandlive. “Our partnership with OIA is a reflection of our acceptance by that industry, and we look forward to working with such a forward-thinking trade association.”

OIA Rendezvous 2015 Webcasts via Brandlive:

Monday, October 5
•    Keynote: Climbing the Rock: Leadership, Community and Culture–Bruce Pavitt, Founder Sub Pop records
Tuesday, October 6
•    Keynote: Retail as Media–Rachel Shechtman, Founder, STORY
•    Keynote: Passing the Baton: Sages and Rising Stars Collaborate on the Outdoor Future–Conrad Anker & son, Max Lowe; Michael Hodgson & daughter, Nikki Hodgson; Bob Wade & daughter, Maile Spung
Wednesday, October 7
•    Keynote: Mayors Who Love the Outdoors–Mike Caldwell, Mayor, Ogden, UT; Don Ness, Mayor, Duluth, MN; Ed Murray, Seattle, WA
•    Keynote: From Zumiez to the Arctic: How 37 Years of Teenage Retail Is Powering the Fight to Protect America’s Public Lands–Tom Campion, Founder and Chairman of Zumiez

About Brandlive, Inc.
Brandlive, Inc. provides a cloud-based live video + social + product merchandising platform embraced by major brands to conduct interactive online product training, marketing and eCommerce events. The innovative platform enables brands to scale their best product experts directly to global online audiences. Customers such as GoPro, Levi’s, adidas, Pottery Barn, Rockwell Tools and Nautilus use this solution to launch products, increase eCommerce sales, create innovative live marketing programs and conduct more cost-effective sales training. Brandlive, Inc., is based in Portland, Oregon, and can be found at

About the Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 1300 manufacturers, distributors, suppliers, sales representatives and specialty retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit or call 303.444.3353.


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