Registration is Open for American Fly Fishing Trade Association’s 2015 Dealer Summit

Registration is now OPEN for the wildly successful and popular retailer event: the AFFTA Dealer Summit. Log onto AFFTA’s website at: to register for the three-day business-building event, held in Bozeman, Montana October 12-15, 2015. Space is limited, so early registration is recommended.The AFFTA Dealer Summit is a retailer event geared to moving their business, and the sport and industry of fly fishing, forward. Seminar speakers, networking and roundtable discussions are the cornerstones of the Dealer Summit, as well as engagement with the manufacturers and organizations that sponsor the event.Topics for this year’s Dealer Summit include: store design and merchandising, conventional gear cross-over, in-store customer experience, planning for retirement, consumer insights, Google business overview, and a chance to brainstorm and troubleshoot with other retailer attendees. For a full listing of agenda topics and speaker bios, visit and click on the Dealer Summit page.

The Dealer Summit will be held in downtown Bozeman with accommodations offered at The Element by Westin. The Element is a brand new facility slated to open summer 2015. Both the hotel and the meeting space will be within walking distance to Bozeman’s lively nightlife including a myriad of restaurants, bars and shops. Additionally, angling opportunities abound at the nearby famed fisheries of the Gallatin, Madison and Yellowstone rivers.

Tucker Ladd, chairman of the AFFTA board and owner of Trout’s Fly Fishing in Denver remarked, “As an organization, AFFTA is delighted to continue the Dealer Summit for a second year and offer this great business benefit to our retailers. After the 2014 Dealer Summit I returned to the shop and implemented much of what I learned immediately. It was an invaluable experience and I’m excited for what 2015 will bring!”

For more information please call 406.522.1556 or email [email protected]



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