Sage Manufacturing, the industry leader in fly rods, reels, apparel, and accessories, bolsters its marketing team with the appointment of Catie Webster to the role of brand manager. Webster joins Sage from boutique backpack maker Mystery Ranch and will direct all marketing communications activities for the Washington-based brand.
“Sage’s deep heritage and positioning as technology leader in fly fishing provide a unique platform for storytelling that pays respect to the brand’s legacy and looks ahead to the future of the sport,” says Webster. “Sage holds a special place in my own history on the water, and I’m excited for the chance to share the brand’s stories with the passionate fly fishing community.”
Prior to joining Mystery Ranch, Webster served as an account executive at Metzger Associates and spent time working as an environmental coordinator for Patagonia. She is a former TEDx speaker and has contributed to Elephant Journal.
“Catie has a very solid background with companies known for their strong branding and immersion in the culture of passionate participants,” states Far Bank Enterprises VP of marketing, Tag Kleiner. “This provides an exceptional foundation to help grow the reach of the Sage brand while keeping our focus on engagement with the fly fishing community.”
Founded in 1980, Sage was created with one idea in mind—to build the world’s finest performance fly rods. From the start, Sage has maintained that singular focus on delivering the finest performance fly fishing rods, reels, and equipment to the avid angler. We are a company of passionate anglers and craftsmen, continually seeking performance advantages through new materials, designs, and engagement with the fly fishing community. We fly fish. You can feel our passion for fly fishing in everything we do. For more information, please visit www.sageflyfish.com. Connect with us on Facebook, Twitter, Google+ and Vimeo.