BDC Advertising Merges with Portland Based Fish Marketing


From BDC Advertising:

Fish Marketing, an award-winning, full-service agency based in Portland Oregon, announced that it has merged with Oregon City based BDC Advertising, adding several fishing, marine, and outdoor recreation accounts to its unique diversified portfolio. The combined agencies will operate out of Fish Marketing’s current location in Southeast Portland’s Olympic Mills Commerce Center, and become one of the few agencies in the outdoor and recreation industry that offer the collective experience of the two.

Doug Fish, president of Fish Marketing, said, “We’re thrilled to welcome a talented new group of professionals to our team, and are excited to be expanding our market penetration in the outdoor sports category.” He added, “We have seen exponential growth over the last few years and this exciting merger is an indication of more to come!”

Alex Brauer, president of BDC Advertising, cited client growth as the primary motivation behind the merger. “As our clients grew and diversified, their needs did as well, particularly in the areas of video and digital media. BDC needed added capabilities; the challenge was finding the right partner. Fish Marketing proved to be the ideal match, for reasons beyond the coincidence of the agency’s name.” Brauer becomes an account director and lead creative on BDC accounts.

Fish adds that the support of BDC clients has been overwhelmingly positive, as the majority – including Yakima Bait, Maxima Fishing Line, Renaissance Marine Group, Gamakatsu and Steven’s Marine – have transitioned to Fish Marketing. They join current outdoor lifestyle clients HEVI-Shot, Snowbasin Resort, Mt. Hood Skibowl, Timberline Lodge, and Subaru Mountain Partnerships.

Fish Marketing is a full-service agency specializing in brand strategy, digital marketing, creative advertising and public affairs. The firm has 24 employees, serves more than 25 clients and generated $5.5 million in revenue in 2014. The agency has been named the Portland Business Journal’s list of “Fastest Growing 100 Companies” for the past four years. For more information, visit Also find Fish Marketing on Facebook, Twitter and LinkedIn.


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