Hunter, Shooter and Angler Annual Market Trends Reports Now Available


From Southwick Associates:

Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on, and

The annual reports include critical information such as the age, income and other demographics of survey respondents, along with details on participation, the types of gear and equipment purchased, how much was spent on those products, where they were bought, when they were bought and even what specific brands were purchased. Firearms, optics, clothing, camouflage clothing, reloading equipment, game calls and trail cameras are just some of the product categories broken down in the Hunting and Shooting market report. Product categories covered in the Angler Trends report include rods, reels, tackle, line, lures, fly-fishing gear, ice fishing gear, fishing electronics, fishing apparel and a wide range of angling accessories.

“We’ve been providing our compiled market trend reports for eight years now, and there is no other source available that delivers the level of detail on the activity-specific purchases of our nation’s hunters, anglers and recreational shooters,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at, and

To purchase a report or subscription to Southwick Associates’ reports, or learn more about custom research opportunities, contact  John DePalma or visit our website.
About Southwick Associates: Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 25 years in 2015, Southwick Associates has a distinguished reputation for delivering comprehensive insights and statistics to support strategic decision making across the entire outdoor industry. Aside from custom market and economic data, Southwick provides custom and syndicated research including customer-driven new product development, outdoor media consumption insights, and equipment purchase tracking studies. Visit for more information.


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