Southwick Associates: Track the Growing Women’s Outdoor Market


From Southwick Associates:

Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers, and dollars, behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, crucial step to that understanding.

This is the fourth straight year Southwick Associates, the outdoor industry’s leading research firm, has made the detailed profile available to businesses, organizations and the media. Data is compiled from the 2014 results gleaned from survey results captured on, and Information examines preferred brands, most purchased product categories, demographics, types of outdoor recreation participated in, where women do most of their shopping and much more.
Detailed examples include:

The most common types of fishing equipment purchased.

Primary reasons why women like to fish.

The most fished species by women.

The types of game women hunt by percentages.

Favorite shooting activities.

Most purchased shooting and hunting equipment (including bowhunting.)

“Women’s  influence on the buying decisions in a household is well documented. Now that more of these same decision makers are taking part in hunting, shooting and angling, their impact on the outdoor industry and the products and services offered by companies is far reaching,” says Rob Southwick, president of Southwick Associates.

The report is available for free at  our website..  For more information, email Donna Leonard or call (904) 277-9765.

About, and Launched in 2006,, and help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and

About Southwick Associates: Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 25 years in 2015, Southwick Associates has a distinguished reputation for delivering comprehensive insights and statistics to support strategic decision making across the entire outdoor industry. Aside from custom market and economic data, Southwick provides custom and syndicated research including customer-driven new product development, outdoor media consumption insights, and equipment purchase tracking studies. Visit for more information.


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