Know Your Competition: Grow Your Business in 2015 with Southwick Market Reports


From Southwick Associates:

Did you know… Sportsmen spent $207 million on trail cameras in 2014? Or that the average modern sporting rifle sold for $1,260 in 2014? And that’s before adding optics, slings and other accessories. For outdoor companies looking to gain an advantage over their competition, such data is critical when conceptualizing and marketing products and services.

Southwick Associates’ Size of the Hunting, Shooting and Self-Defense Market Report is available to companies and organizations looking to gain that competitive edge, and is now offered in a single volume.

“Combining the data into a single volume makes the new market size report an easy-to-understand and essential source of information for companies seeking to track market trends, compare their performance versus the competition, and make better investment and growth decisions,” says Rob Southwick, president of Southwick Associates.

Included in the report for the first time is an analysis on the self-defense market, a key driver for today’s firearms, ammunition and shooting accessories manufacturers and retailers. Employing enhanced research methods, the report looks at the hunting, recreational shooting and self-defense markets by quantifying sales and identifying both the amount of money spent and number of units sold by product category and brand. Categories include firearms, ammunition, optics, firearm parts and accessories, apparel, hunting and shooting accessories and more.

Additional reports available from Southwick Associates include:

  • 2014 Hunting and Shooting Participation and Market Trends year-end report which provides results from bi-monthly surveys of participation and equipment tracking.
  • Individual 2014 reports segmented by deer hunters, turkey hunters, waterfowl hunters, or by equipment category are also available.
  • The Southwick Media Monitor Report detailing media consumption among our consumer panel of hunters and shooters is also available quarterly.

Future reports are available by subscription.  For more information or a sample report, visit our website.  For purchase inquiries, contact John DePalma.

About Southwick Associates: Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 25 years in 2015, Southwick Associates has a distinguished reputation for delivering comprehensive insights and statistics to support strategic decision making across the entire outdoor industry. Aside from custom market and economic data, Southwick provides custom and syndicated research including customer-driven new product development, outdoor media consumption insights, and equipment purchase tracking studies. Visit for more information.


Leave A Reply