Digital Direction: Three Factoids You Should Know


wifi_webBy Steve Schweitzer

Following up on my previous AT article on Mobile Shopping here are three things to consider…

In-store WiFi boosts customer loyalty 28%

Lesson learned: provide free Wi-Fi!


43% prefer to shop online, yet 29% actually made last purchase digitally

Lesson learned: 60 percent of all consumers want to shop in-store and consumers spend six times as much in-store as they do online.


Digital retail on the rise, but with the help of in-store

Lesson learned: while consumers continually tout the benefits of online—more convenient, better deals, more inventory—90 percent of all transactions are still made in-store.



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