Redington recently announced the hire of Josh Prestin as its new brand manager. Prestin was formerly a category brand manager for Cabela’s. He is also a n outdoor writer.
“One of my main initiatives at Redington is to foster a brand voice and presence that speaks to the hard-core angler withought alienating the newcomer,” Prestin said. “This means bringing a renewed focus on Redington’s relationship with specialty retailers and an emphasis on how our innovative products lead the industry in both performance and value.”
For more information on the company, please visit www.redington.com.