Brent Bauer Named Director of Product Management at Umpqua Feather Merchants


Brent-BauerFrom Umpqua:

Umpqua Feather Merchants has announced that Brent Bauer is taking on a new and critical role at Umpqua Feather Merchants — Director of Product Management.

Bauer has been a highly valued member of the Umpqua team for fourteen years having worked in purchasing, operations, production and new product development. For the past two years, Bauer has been Umpqua’s Director of Operations and Production, during which he has taken a lead role in new product development, including Umpqua’s award-winning line of packs, bags and vests. In this new position, Bauer plans to expand and build on Umpqua’s tradition of bringing innovative and superior products to anglers world-wide. Bauer has a B.A. in Biology and an M.B.A. from Colorado University’s Leeds School if Business.

“This is a particularly exciting move as it signifies a major investment in our future. Brent has proven himself to be an invaluable asset in bringing exciting, innovative and superior products into Umpqua’s distinguished product assortment and to the fly-fishing market as a whole.”
— Jeff Fryhover, President and CEO, Umpqua Feather Merchants

“Umpqua’s forty plus year legacy is built upon a foundation of quality and innovation. I’m eager to work with all of the talented staff at Umpqua to continue this tradition with all of the products we sell.”

— Brent Bauer, Director of Product Development, Umpqua Feather Merchants


Since being founded in Glide, Oregon by the late Dennis Black in 1972, Umpqua has been an innovator in the fly-fishing industry. In creating the first-ever Royalty Signature Fly Tyer Program, Umpqua altered the course of the industry by making flies more readily available and affordable to anglers everywhere, while at the same time enabling designers to receive recognition and compensation for their creativity. Today, Umpqua has nearly 200 Royalty Signature Designers and has introduced hundreds of revolutionary, game changing fly patterns throughout the years. Umpqua’s innovations extend far beyond just flies, and include award-winning fly boxes, packs and vests; industry unique, ultra-effective tapers; and a comprehensive assortment of high quality streamside accessories, hooks, fly-tying tying materials, tools and more.

Umpqua’s headquarters are located in Louisville, Colorado.


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