Aspen Dealer Summit Agenda: October 20-23 2014



Aspen Dealer Summit Agenda:  October 20-23 2014
October 20 2014

6:00pm: Welcome Reception at Aspen Square Hotel
“Firestarter” keynote from brand strategist, social media maven and author Erika Napoletano

October 21 2014
9:00am-11:30pm: Dan Mann with the Mann Group – 5 KPI’s All Retailers Should Measure. There are many factors that make up retail success. We will discuss the 5 Key Predictive Indicators that all retailers should measure.

1. Gross Profit
2. Labor Cost
3. Inventory Turn on Fresh Product
4. Payroll
5. Transactional Analysis. Not only will we look at the calculation, but also what you do with the information after it has been calculated.

12:00pm-1:00pm: Lunch presentation by Joe Whitworth, President of The Freshwater Trust

1:30pm-3:30pm: Dan Mann with the Mann Group – Motivating Your Staff
So, you have conducted yet another staff meeting with the same result: grumbling about “coming in early”, or worse, bleary eyes and apathy. How do you motivate your employees? How do you get “buy in”? How do you get results through your team? This seminar addresses these issues with specifics, processes and demonstration.

October 22 2014
8:00am-10:30am: Erika Napoletano – Workshop (to be titled)
Focus on social marketing techniques. Explore current conventions in online conversations, making content sharable, and getting your audience plugged into your cause and brand.

11:00am-1:00pm: Dealer Roundtable with Lunch- Discussion on issues facing dealers.

1:30pm-3:00pm: Jeff Wagner, Planning & Inventory Manager at Cabela’s – How Inventory Management Can Make or Break Your Business

This session will be a deep dive into managing inventory and costs through better assortment and product lifecycle planning. We will look at the end-to-end process of planning what products to carry, how much to bring, and how to make the decision to carry over to the next season or get out of it sooner. We will also look into some tools to plan and calculate using reliable metrics.

October 23 2014
8:00am-11:00am: Jim Evans former head of Human Resources at Orvis Seminar Topic: TBD

11:30am-1:00pm Lunch Seminar:  Art Webb of Boom Your Brand – Why They Buy

The real truth about consumer buying psychology and behavior — and what to do about it.
1:30pm-2:30pm: AFFTA Member Roundtable: What can AFFTA do for you?

AFFTA staff and board work for our members. We are eager to hear from YOU what

AFFTA can do to continue moving your business, and the fly fishing industry, forward.
2:30pm – on: Free afternoon to fish! Thanks to our sponsors for use of gear.
7:00pm: Closing Reception Aspen Square Hotel

All registrants will receive an email with a coupon code with lodging information. AFFTA has reserved a block of room at the Aspen Square Hotel. Rates are listed below.
Studio: $139/night plus tax
One Bedroom: $179/night plus tax
Two Bedrooms: $219/night plus tax

Breakfast, Lunch and Dinner will be provided each day with your registration fee.


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