From Outdoor Retailer:
Outdoor Retailer today announced that it will host the Open Air Demo August 5, 2014 at Pineview Reservoir at the Cemetery Point location, in Huntsville, UT. The location provides superior beach access, and serves as an ideal location for the outdoor industry’s premier exhibition and hands-on demo event.
Open Air Demo will offer show attendees unique access to the latest products and product experts from more than 130 leading outdoor brands, well before they are available to the market. The Open Air Demo experience puts the industry’s pioneering gear into the hands of key retail decision makers and media, giving them first-hand experience and insight into the latest apparel, camping, fly fishing, GPS/geocaching, hiking, hydration, paddlesports, SUP, travel and trail running-focused products.
“The Open Air Demo is an event I look forward to all year! This unprecedented opportunity gets key players in the industry up close and personal with cutting-edge summer gear and product,” said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director. “The Pineview Reservoir, Cemetery Point location is ideal for all the activities we have planned both in and out of the water. I am confident this picturesque location will result in a superior demo experience for both our exhibiting brands and attendees.”
In addition to offering hundreds of demo opportunities,Open Air Demo exhibitors are hosting a number of events throughout the day to highlight products and the outdoor culture consumers are looking to tap into:
Helly Hansen Train with Confidence 5K Trail Run
9:30 a.m. & 1:00 p.m.
Helly Hansen will once again be sponsoring the Train with Confidence 5K Trail Run. The course will be created by TrueHero and is expected to be a scenic 5K route through Open Air Demo. Due to popular demand there will be two race times this summer at 9:30 a.m. and 1:00 p.m. Helly Hansen will be giving all proceeds from the $30 registration and sales of the remaining Race Bags (estimated value $80) or HH Cool Shirts to SPLORE. SPLORE is the not-for-profit organization that brings together people of varying abilities for adventures that empower them to connect with Utah’s great outdoors and experience the dignity of risk. Register HERE on active.com.
NEW – Open Air Demo Games produced by TrueHero
10:30 a.m. – 11:30 a.m.
Register now for the inaugural Outdoor Retail Demo Games produced by TrueHero. This is a great opportunity to demo several products and brands at once. The Demo Games will feature standup paddle boarding, kayaking, log rolling, running, yoga and more. Compete individually or as a team of two. Each activity will be timed and the winner(s) will receive a prize from our sponsors. Produced by TrueHero, Presenting Sponsor: SONY Supporting Sponsor: Key Log Rolling, BIC and High Roller USA. Space is limited, so pre-register today!
The Chill Zone, sponsored by Sierra Nevada
11:00 a.m. – 3:00 p.m.
Relax, socialize and quench your thirst at the Chill Zone, sponsored by Sierra Nevada. Must be 21 or older.
Barebones Village sponsored by Visit Salt Lake
8:00 a.m. – 4:00 p.m.
Barebones wants you to get outside, but that doesn’t mean you have to always rough it! Feel comfortable in the outdoors inside our spacious glamped-out tent, where you can be as off-the-grid or connected to the world as you wish to be. And in case you decide to stay awhile, you can depend on their ultra-strong aluminum and nylon frame, and water-resistant fabric to see you through many, many sunsets. Barebones believes that discovering what’s on the inside, requires getting outside.
Select attendees will be “glamping” in style at Pineview Reservoir. They will have food, entertainment, and best of all wake up at the demo ready to test the newest products for 2014. Register TODAY to participate, space is limited! Winners will be chosen based on a lottery system. All entrants must be qualified, registered, retailers and media participants of the show. Good Luck and hope to see you there!
Qualified attendees can pick up their show badges at the Salt Palace Convention Center, and shuttles will run from the convention center to the demo all day. Retailers and trade members of the outdoor industry that have registered for Summer Market can review registration requirements here. Parking at the Open Air Demo will be limited; please plan to take shuttles that will leave from the Salt Palace.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Recently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.